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Since 1990, the NBA has held 40 international games in four countries while MLB has held 37 in five countries since 1996.
The same league with more scheduled for next year and Lea Macnab, NBA head of international strategy and operations, said that the international games for the continued growth of the global game “.
But the growth of the NBA and MLB dug into the NFL. Sunday’s game at Wembley will be the NFL’s 54th away game since the first in Mexico in 2005.
Although the number of global fans of the NFL is growing to 410 million, other sports have more. It’s just that the NFL now has a business model that has proven to be extremely profitable.
The shared revenue of the NFL, which is distributed equally among the 32 teams, increases from $8bn (£6bn (£17bn)) by 2024 – almost double the NBA and MLB, and triple the Premier League.
That rapid growth began around 2003, when the NFL put a long-term strategy in place, with competitive sports overseas seen as the best way to grow American football around the world.
London has hosted the annual games since 2007 and the NFL only expands the international series if it is confident matches will continue to sell.
The league initially met opposition from the teams because they did not want to sacrifice a home, and from the players because of the travel. That started to change as teams saw how popular the games were and because it made them feel at home.
Henry Hodgson, General Manager of the NFL UK and Ireland, told BBC Sport that the league made clear that teams “must have a raw, unique experience when they play abroad.
And international games are held in some of the world’s most iconic, state-of-the-art stadiums, such as Wembley and Tottenham Hotspur Stadium, with more to follow.
